Many auto repair shop owners believe that a mechanic can take on the role of a vehicle service receptionist, and there is no need to hire an additional employee. However, this approach is not only inconvenient for the customer but also detrimental to the business processes within the shop.
A vehicle service receptionist is a key figure who brings in revenue for the auto repair shop. The success of your business, particularly your sales volume, depends directly on your skills.
From these points, it is clear that a vehicle service receptionist is a specialist who knows how to sell. While selling skills are often considered a talent, analyzing successful deals in many auto repair shops reveals specific patterns that directly impact sales.
Conduct brief vehicle inspections for every customer who visits your auto repair shop, regardless of the type of work requested. This helps increase the average bill as you can offer additional services.
When a customer arrives, create an order and record all their information – this can be used to send reminders for maintenance. You can create an order in 30 seconds with FixIQ Pro.
Invite a mechanic to conduct a five-minute vehicle inspection, add all remarks to the Diagnostic Sheet in the created order, and the FixIQ Pro system will generate all the necessary documents to hand over to the customer.
Explain the issues to the customer in detail, answer all questions, and suggest a diagnostic test – at this stage, it is easier to convince the customer to carry out additional work than when the vehicle is ready. The customer immediately sees the existing problems on the Diagnostic Sheet and knows that you can solve them. The customer feels they received more than expected by consulting and explaining the issues in detail.
Even if the customer does not agree to the services, they will remember your remarks and may return later. Here, the reminder functionality in FixIQ Pro will come in handy, reminding you when and to which customer to send a diagnostic reminder.
A common mistake many vehicle service receptionists make is presenting services only during the initial meeting when the customer first arrives at the shop. The secret to consistent and growing sales lies in a quality presentation of completed services after the repair.
Explain to the customer in detail all the work that was done and answer all their questions. Clear explanations mitigate the cost – the customer will understand that they did not pay too much compared to the extensive work completed and will leave satisfied. A satisfied customer will recommend your service to their friends, and word-of-mouth, as is well known, is the most effective marketing tool.
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